· 6 min read
Performance is not a polish step you bolt on at the end — it's an architectural decision you make on day one.
Why Core Web Vitals matter
Google's Core Web Vitals measure real-user experience: how fast the largest content paints (LCP), how stable the layout is (CLS), and how quickly the page responds to input (INP). They influence rankings, but more importantly they correlate directly with conversion. A faster site simply makes more money.
How we hit green by default
We treat performance as a budget, not a hope:
- Server-render by default and ship the minimum JavaScript to the client.
- Optimize and lazy-load images with correct sizing and modern formats.
- Code-split aggressively and defer everything below the fold.
- Self-host fonts to eliminate layout shift.
Measure, don't guess
Every project ships with monitoring so regressions surface before users feel them. Performance is a feature — we build it in, then we keep it.